Design Direction & Design
Each year during Cannes Lions, Viacom holds an exclusive dinner for the world's top advertising executives. After the dinner there is a private performance by some of the world's hottest recording artists. In the past Jennifer Hudson and Robin Thicke performed. We were charged with coming up with an invitation that would cut through the clutter and entice some of advertisings biggest name to attend this very special event.
Vive L'Expérience - A clay Vitruvi oil diffuser was chosen as it provided a sensory experience, Role - Design Direction & Design
Joie De La Créativity
Joie De La Créativité - For this invite we wanted to create something different. Using a bottle of Rosé, which is native to this region of France, we created an AR experience to bring both the invite and bottle to life.
Role - Design Director, Other creatives Senior Designer - Richard Chang, Designer - Daryl Wu
Using Augmented Reality, Hilary Duff from TVLand's Younger, delivered the personal invitation to the advertising executives.
Augmented reality invite.
Testing out versions of the AR experience.