The Drunk Alpaca
The Drunk Alpaca is a women-owned bakery, that creates craft beer infused snack food and baked goods. Located in Trumbull, Connecticut, they have become the go-to snack within Connecticut's burgeoning breweries. The business is expanding and they needed to update their brand and packaging.
Given that there are 13 different varieties of pretzels, nuts and chips available and that Drunk Alpaca is a 2 woman operation on a budget, a visual system was devised to keep down costs. The "sticker' look was developed to help allow for lots of flexibility when packaging. This easily allows for any flavor to be produced or even adding a new one. There are only 3 pouches printed and the variations are created by hand applying individual labels.
Role - Creative Director & Designer