Values & Brand Book
& Brand Book
Both MTV Networks and then later on Viacom determined it was necessary to define the company's values in order to bring shared meaning and purpose to the employees. I oversaw both of these efforts creating a poster system that was given to employees to hang in their workspaces. Working together with illustrators we created limited edition art that re-enforced our shared beliefs. We also created a video that was presented during a company-wide Town Hall to help support Viacom's Values through real-life experiences.
A few years later we established an official outward-facing brand for Viacom to help make its mark in a rapidly changing media landscape.
To help roll out this new brand we created a brand book for all employees and partners to use as a go-to reference.
Role - Design Director