Creative Direction + Strategy + Branding / 203.615.2294 /
Design Director / ViacomCBS Creative + Strategy / Sept. 2005 – June 2020
Establish and drive brand awareness for our internal and external clients through brand development and marketing campaigns. Implement branding guidelines to ensure consistency throughout all projects. Art direct, design and develop a high volume of large-scale creative projects from concept to execution while collaborating with editorial staff. Projects include, our national trade ad and OOH campaigns, activations, experiential marketing, websites, mobile apps/UX design, digital ad campaigns, social media elements, logos, identity systems, annual reports, packaging and more. Partner with our video and motion graphics team to produce promotional spots. Design and direct high profile projects for the CEO of ViacomCBS. Pitch creative direction and rationale directly to clients. Management of budgets for individual projects, freelance designers, illustrators and photographers. Hire, direct, mentor, and lead a multi-disciplinary staff of up to five full time art directors and designers, as well as freelancers and interns. Ensure and maintain an award-winning level of work among all designers. Serve as the in-house studio photographer. Work directly with the SVP of C+S and the VP of Design.
Creative Director - Owner / Hops & Branding / Nov. 2014 – present
Help build small businesses by creating meaningful craft beer brands that connect with consumers through design and branding. Work directly with local breweries, distilleries, craft beer bars and restaurants. Partner with clients to establish their identity and brand. Design of logos, bottle labels, can labels, merchandise, promotional materials, social media elements and websites. Understanding of all print and production processes including direct to can and shrink wrap. Working knowledge of TTB and beer regulations. Featured on the website OhBeautifulBeer.com among some of the world’s finest beer packaging. Gold Award Packaging - Aspetuck Brew Lab, Connecticut Art Directors Club.
Senior Art Director / Jive Records, Zomba Recording Corp. / 1998 – 2005
Art direct and design CD packaging for recording artists of different genres, from concept to finished product. Art direct and produce over 40 photo shoots in various locations. In charge of producing entire photo shoots, hiring photographers, hair and makeup artists, clothing stylists, catering, booking travel and photo studios as well as negotiating all contracts. Work directly with high profile recording artists and management including, A Tribe Called Quest, NSYNC, Backstreet Boys, BDP, KRS-ONE, Too $hort, Buddy Guy, Matthew Sweet, Weird Al Yankovic, 311, Jazzy Jeff & the Fresh Prince and many others.
Art Director / Jive Records, Zomba Recording Corp. / 1995 – 1998
Art direct and design CD packaging for recording artists of different genres, from concept to finished product. Direct and produce photo shoots.
Adobe Illustrator CS, Adobe Photoshop CS, Adobe InDesign CS, Adobe LightRoom, WordPress CMS, Elementor, Adobe XD, Limited Knowledge of HTML and CSS, Visual Design for Web & Mobile, Studio Photography, Workfront, Keynote, Powerpoint, Mailchimp
UX Design - Heuristic Analysis, Research, Affinity Mapping, Empathy Maps, Personas, User Stories, User Flows, Sketches, Wireframes, Prototyping, Usability Testing
Fashion Institute of Technology, Associates Degree, Advertising Design 1984-1986
Fashion Institute of Technology, Upper Division, Advertising Design 1986-1988
Instituto Europeo Di Design, Graphic Design, Milan Italy 1987-1988
Noble Desktop, HTML & CSS 2014
Noble Desktop, Certificate, Visual Design for Web & Mobile 2015
Springboard, Certificate, UX Design 2019
Gold Award Packaging - Connecticut Art Directors Club Awards, Print Magazine Design Annual, Multiple Gold, Silver & Bronze CTAM Mark Awards, Multiple Creativity Awards, The Best CD Cover Book, Hatch Show Print Show Poster Book, EgoTrip Book of Rap Lists, The Book of Hip Hop Cover Art, Oh Beautiful Beer.com, CT Bites.com, Ceros Originals - 30 Best Looking Beer Cans in America 2019, Interviews in Egotripland, Uproxx and The 16oz Canvas - The Art of Craft Beer Podcast
Advanced Graphic Design, Parsons School of Design/New School,
Continuing Ed. Instructor -
CD Package Design, Parsons School of Design/New School, Continuing Ed.
Featured speaker -
Art Directors Club Tulsa, OK
Sacred Heart University - Brewing Science Program