Generation Change is Viacom's global platform inspired and driven by social changemakers. Viacom is lending its voice to help amplify causes that matter most to today's youth. As Design Director and designer I was tasked with the logo, website and activation. We had the opportunity to have a soft launch of the initiative at VidCon in Anaheim. Sway was brought in to lead a panel of young activists during the event. We wanted to capitalize on the amount of young people that VidCon brings out, so we brainstormed different ideas on how get them involved. My idea to provide participants with a blank card that would allow them to express what defined them as a generation was chosen.

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I hired a photography team in LA and directed the activation shoot on location.

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Check out the website here.

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Role - Design Director & Designer