Branding, Website & Activation

Viacom

Generation Change

Website & Activation

Generation Change is Viacom's global platform inspired and driven by social changemakers. Viacom is lending its voice to help amplify causes that matter most to today's youth. As Design Director and designer I was tasked with the logo, website and activation. We had the opportunity to have a soft launch of the initiative at VidCon in Anaheim. Sway was brought in to lead a panel of young activists during the event. We wanted to capitalize on the amount of young people that VidCon brings out, so we brainstormed different ideas on how get them involved. My idea to provide participants with a blank card that would allow them to express what defined them as a generation was chosen.

I hired a photography team in LA and directed the activation shoot on location.

Check out the website here.

Role - Design Director & Designer

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Logo based on brand guidlines

Website

We created a customizable, shareable social media widget that allowed users to be part of Generation Change. 

The website header video was created with user generated content to help drive the message that change can come from anywhere

Social Posts

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Activation Photos

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MTV Asia used the branding and created graphics for the Facebook Watch program MTV Generation Change