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Branding + Campaign

Get Schooled

Rebrand

Get Schooled was founded 2009 as a partnership between Viacom and the Bill & Melinda Gates Foundation. Their mission to empower and engage young people to get the education they need to succeed. Get Schooled utilizes top tier talent such as Nicki Minaj, Kendrick Lamar, Pharrell Williams along with NBA star James Harden to energize their cause.

The rebrand leverages the brand equity from the original Get Schooled branding by incorporating similar letterforms and the dominant brand colors black, white and yellow. The chevrons within the logo imply upward mobility. A youthful and flexible rebrand that can go from minimal to maximal in its application. Get Schooled employs rich icon set creating compositions and patterns that drive the dynamic brand.

Role - Design Director

Art Director & Designer - Casey Stock  

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