Logo & Campaign Creative

National Museum

of African American

History & Culture

Logo & Campaign

The National Museum of African American History and Culture is the only national museum devoted exclusively to the documentation of African American life, history and culture. The museum opened to the public in September 2016 as the newest museum of the Smithsonian Institution. NMAAHC needed a logo to capture the spirit of their new museum located on the National Mall in Washington, D.C.. Inspiration was drawn from the museum's iconic crown-like architectural form designed by the African British architect David Adjaye. The logo incorporates type designed by acclaimed African American type designer Joshua Darden.

Role - Design Director & Designer

Art Director & Designer - Casey Stock


Architect David Adjaye’s Museum Sketch and Underlying Logo Geometry

Alternate Color Options

Horizontal Logo

Animated Logo

Two of my directions which were selected by Dr. Lonnie Bunch of the NMAAHC. The final logo was based on these designs. 

Gift Store Signage

Museum Dedication Ceremony

Case Study Video

Proposed Campaign Creative

Coming Soon Campaign

Coming Soon Banners

DC Tube Ad

DC Tube Ad


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