top of page
Campaign Header 2 Sized Small.jpg

Logo & Campaign Creative

National Museum

of African American

History & Culture

Branding & Campaign

The National Museum of African American History and Culture is the only national museum devoted exclusively to the documentation of African American life, history and culture. The museum opened to the public in September 2016 as the newest museum of the Smithsonian Institution. NMAAHC needed a logo to capture the spirit of their new museum located on the National Mall in Washington, D.C.. Inspiration was drawn from the museum's iconic crown-like architectural form designed by the African British architect David Adjaye. The logo incorporates type designed by acclaimed African American type designer Joshua Darden.

Role - Design Director & Designer

Art Director & Designer - Casey Stock

Final Version.jpg


Architect David Adjaye’s Museum Sketch and Underlying Logo Geometry

Color Options.jpg

Alternate Color Options

Small Use.jpg

Horizontal Logo

Animated Logo


Two of my directions which were selected by Dr. Lonnie Bunch of the NMAAHC. The final logo was based on these designs. 

Window Logo NEW.jpg

Gift Store Signage

Obama Bush SM.jpg
Bell Ringing SM.jpg

Museum Dedication Ceremony

Case Study Video

Coming Soon Campaign Concept

NMAAHC Construction Panels.jpg

Coming Soon Campaign

Lamp Post Jackie 1.jpg

Coming Soon Banners

Underground Billboard MLK 5.jpg

DC Tube Ad

DC Tube Chuck Berry.jpg

DC Tube Ad


bottom of page