Visual Identity & Expression
Willis Towers Watson now WTW, provides data-driven, insight-led solutions in the areas of people, risk, and capital that make organizations more resilient, motivate your workforce, and maximize performance. The business provides a different perspective from its competitors in everything that it does. We helped them elevate their new brand platform "Perspective That Moves You" through a series of visual expression explorations.
While it was required that we retain a purple for which WTW is known, we saw fit to update the intensity, therefore allowing us to modernize the visual expression and color palette. In this exploration, the container represents WTW's vast insights and experience. Through the upward movement of the container, it provides a push forward to the future, giving a fresh perspective to everything that they do. They are fearless, thoughtful, impactful, and optimistic in all aspects of business. This proposed visual expression captures that essence while remaining modern and refined.
Role - Creative Director and Designer
Senior Creative Director - Kurt Munger