Leading up to the merger of Viacom & CBS, we were tasked by the CEO Bob Bakish to develop a logo that represented the combination of both companies. After many, many iterations, my design direction was selected by the CEO. We then worked on the elements for the day of Nasdaq bell ringing, which included video for the Times Square takeover and merch for all staff. We also updated close to a thousand elements in use throughout the company with the new logo. 

 

An interim brand guide was created to be used as the brand was being reimagined with our partners at Wolff Olins.

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Role - Design Director & Designer