Website & Ad Campaigns
Ad Campaigns - Print & Digital
Ad Campaign &
To illustrate Viacom’s unparalleled cultural impact — and invite partners to share in the power of our brands — Viacom launched the “Made Here. Lives Everywhere.” trade campaign. The 360 campaign lived in trade publications, digital media, social media, outdoor advertising, and targeted events like food trucks around New York City. The campaign also used video and a microsite website to feature the creative alongside detailed case studies to truly drive home Viacom’s impact. I was involved in the conceptualizing of the campaign and the implementation of those concepts. I developed the design of the responsive website and digital ad campaign.
Role - Design Director & Designer
Digital ads that appeared on Adweek, Ad Age, Digiday, Mashable, Variety and more - Design Director
For All Fankind Case Study &
To represent Viacom’s unwavering fandom for its properties — and invite partners to share in the power of our brands — Viacom launched the “For All Fankind” trade campaign. The campaign contained real fans, both famous and not to show our broad impact. The 360 campaign lived in trade publications, digital media, social media, video, and as a website. Phase 1 of the campaign had over 15,000 unique views and energized our employees with events and giveaways.
For All Fankind Case Study
Fast Company website takeover
DigiDay website takeover
Digital campaign ads that were done for our trade campaigns and Upfront promotion that targeted our advertising partners.
Viacom Trade Campaign
This was a proposed concept for our national trade campaign. The concept - Each channel or property brings with it a deeper story to tell than what appears on the surface. Our content has a deeper connection to our culture than our competitors.
Ad campaigns that were created for other events or needs, such as MIPTV at Cannes, a renewal carrier dispute with DirecTV, ads for Working Mother, or internal promotion of an employee benefit.